Today the opening ceremony for the 2010 Olympic Winter Games will entertain the world and Visa is a proud sponsor as in years past. This time, however, they celebrate with their first global Olympic campaign. The campaign features TV, digital and out-of-home advertising, host market merchant activation programs worldwide. Enjoy the work developed by the Los Angeles office of TBWA and check out an AdAge interview with VISAs marketing chief, Antonio Lucio.
“Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans’ sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. The campaign also includes merchant offers, enhanced social media applications and a deeper focus on Visa-sponsored athletes (Team Visa – Vancouver).
See the athlete’s stories below. I challenge you not to well-up at Dan Jansen’s story!
You can also follow Go World on Facebook, visit their YouTube channel for more behind the scenes and training videos with the featured athletes or check out the microsite.
Alexi Salamone:
Jamaican Bobsled:
Dan Jansen:
