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Visa: Follow Twitchhiker moving at the speed of culture
Visa launched the new global brand campaign. One of the first tangible examples of this campaign is happening right this very second. The brand idea “go” comes to life on Twitter with the...
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Visa: Follow the Twitchhiker being literally on the “go”
The Twitchhiker is still in Germany heading to Frankfurt/Main airport to board a flight to New York JFK airport. Let’s see what comes next. Follow Paul’s adventure on Twitter, TwitPics, Flickr,...
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The Wide World of Schwartz: Moscow for a change
Well, just as the G20 was arriving in London, I was flying out. I’d already caught the “Obama Show” live in Washington, D.C., at the inauguration. And while I was bummed to leave the city, it was time...
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The Wide World of Schwartz: From Moscow with Love
Today we spent much of the day at to the temporary headquarters of TBWA\RUSSIA learning about Russia. The facts and figures were pretty amazing. Ready? 1. It’s the biggest country in the world. 2....
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Lee Clow in Fast Company’s 100 Most Creative People in Business
Fast Company magazine’s inaugural ranking of the 100 Most Creative People in Business puts Jonathan Ive, SVP of Industrial Design at Apple, in the top spot; Lee Clow, TBWA’s Global Director of Media...
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Media Arts Monday: Advertising at the speed of culture
AUDIENCE BEHAVIOR There’s no such thing as a captive audience. Gone are the days of neat and discrete moments in time where advertisers talked to target audiences. Today’s is a culture in constant...
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Visa: …there was never a better time to go global than now.
Says Antonio Lucio, Visa’s Chief Marketing Officer. Adage.com today published an interesting interview with him, covering Visa’s first global themed campaign, “More People Go With Visa”. The campaign,...
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Digital must be anchored at the heart of agencies
Guillaume Pannaud, who heads TBWA Paris, has named Philippe Simonet vice-president of the agency, alongside Anne Vincent. Here he uses the occasion to explain his vision of the integration of the Web...
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VISA: Soccer meets Art
In a world where corporate sponsorship is often just an old bore, one global player was looking to inspire rather than to preach. To further raise awareness of Visa’s worldwide partnership with FIFA in...
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GO WORLD – VISA kicks of its first global Olympic campaign
Today the opening ceremony for the 2010 Olympic Winter Games will entertain the world and Visa is a proud sponsor as in years past. This time, however, they celebrate with their first global Olympic...
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