Visa launched the new global brand campaign. One of the first tangible examples of this campaign is happening right this very second. The brand idea “go” comes to life on Twitter with the soon-to-be-famous Twitchiker.
The Twitchiker is a guy who is trying to go around the world in 30 days, propelled and supported by nothing more than the digital goodness of the Twitterati. To aid the ‘hiker Visa gave him a loaded Visa card with $1000.
Contagious magazine comments: “Excellent leaning into the frame this week from Visa, whose agency Whybin\TBWA in New Zealand spotted a gap in popular culture and plugged it. The ‘Twitchhiker’ experiment sees Twitterer Paul Smith attempting to make his way as far as possible from his England base relying only on the kindness, and suggestions, of the rest of the community.”
Follow the guy on twitter and get an idea for communication at the speed of culture (http://twitter.com/twitchhiker).
If you have any comments or suggestions please email Andy Blood.
